As the global price of gold shoots up, cost-conscious Indians are turning to an affordable precious metal, silver.
At this year’s Mumbai Jewellery Fair, it’s become apparent that India’s 27 billion U.S. dollar jewellery market is shifting from elite luxury bling to cheaper, mass market products. As the global economic uncertainty continues, jewellers are finding creative ways to sell their sparkles despite the downturn.
The price of gold and silver is skyrocketing, so jewellers say the trend now is to use semi-precious stones or silver.
Neeraj Kayathwal, jeweller, said, "But I think with the cost of gold going up, and the prices of the diamond also shooting up, so there is going to be a shift from very high expensive jewellery to lower price jewellery, but the focus would be more on the quality and design. That is what I perceive you know. There would be a big, I believe, a shift in silver jewellery."
中国公共新闻摘编:GAN JADE |